01Overview
Memecoin trending mechanics
What trending means on each surface a token can appear on, which parts are published, which parts are inference, and why the same token can trend in one place and be invisible in another.
Read the field noteDiscovery surfaces
A discovery surface is any place where a token can be seen by somebody who was not already looking for it. There are fewer of them than the marketing language suggests, and each was built for a specific job that has nothing to do with helping a launch.
This section describes them one at a time: who is on them, what they display, what they are documented to rank by, and what evidence exists that a given surface sent anybody anywhere.
Scope Public screens and rooms where a token can appear without being searched for
Sourcing Platform documentation first, direct observation second, inference labelled as such
Out of scope Private analytics, undisclosed placements and any claim about unpublished ranking code
2 field notes in this section
The screens, feeds and lists a token can appear on, what each one is built to do, and which of them a launch team can observe directly rather than guess at.
02Map
Discovery surfaces mapped
Seven places a memecoin becomes visible, the job each one is built to do, the audience it delivers, and the observable evidence that a surface sent anyone at all.
Read the field noteWhere the rest of it sits
Surfaces are only half the story. What they sort by belongs in Signals, and what happens after somebody arrives belongs in Communities.
Signals
Sorting rules, published filters and the difference between a measurement a surface states openly and a mechanism people infer from watching it behave.
Open signalsCommunities
Chats, holder bases and the people who keep talking after the first day. How groups form, what makes them durable, and where honest growth stops being possible.
Open communities